EVO, a Ukrainian product IT company, launched Made with bravery - an official electronic marketplace of products made in Ukraine, - with the support of payments global leader Visa, communications agency Banda, and informational assistance from the Ministry of Digital Transformation of Ukraine and the Ministry of Foreign Affairs of Ukraine.
Its goal is to unite Ukrainian entrepreneurs into a community, promote Ukrainian products abroad and facilitate the export of Ukrainian goods, helping develop Ukrainian business and rebuild Ukraine. Ukrposhta provides the delivery of the goods.
Businesses are again joining efforts to support Ukrainian products in the international arena: EVO, Visa, and Banda have presented a marketplace of goods made in Ukraine by Ukrainian producers. The Ministry of Digital Transformation of Ukraine, the Ministry of Foreign Affairs, the Entrepreneurship and Export Promotion Office and national project Diia.Business informationally support the initiative. Ukrposhta, the national postal operator, is the logistics partner of the project, ensuring deliveries abroad.
‘’Made with Bravery marketplace is a great opportunity to show cool goods and products of Ukrainian companies to the general public. Ukraine has brave entrepreneurs and first-class brands that the whole world should know about. This platform will allow the business to scale and find new customers. This is profit, jobs, an opportunity to contribute and keep the economy of Ukraine at a stable level. In addition, this is another opportunity for people from other countries to learn about Ukrainian and support us," — comments Mykhailo Fedorov, Vice Prime Minister, Digital Transformation Minister of Ukraine.
"In wartime, the support of Ukrainian companies, especially SMEs, is extremely important. Therefore, the Ministry of Foreign Affairs systematically promotes Ukrainian products abroad. The new online marketplace for Ukrainian goods with a worldwide delivery option will help Ukrainian businesses to export and earn money abroad. The Ministry of Foreign Affairs will fully contribute to its promotion. I call on Ukrainian manufacturers to actively open up new opportunities of this resource," says Dmytro Kuleba, the Minister of Foreign Affairs of Ukraine.
The marketplace features items of different categories for different ages and genders: clothes, footwear, accessories, household goods, as well as food and beverages that have a long shelf life and can be delivered.
Ukrainian manufacturers that meet specific criteria can sell their goods at the marketplace. These criteria are verified during registration. In particular, a merchant at the marketplace must be a business entity that has proven to be a producer/merchant of high-quality goods in the Ukrainian market. First of all, it is about brands that are presented in social networks, provide good photos and a description of the product. Authors of unique authentic products are also a priority.
“Ukrainian producers, specifically clothes, footwear, and accessories designers, have long been recognized worldwide. Celebrities wear their products. However, these products' creativity, originality, and excellent quality are yet unknown to the general public. We want the entire world to fall in love with Ukrainian products and establish a belief that Ukrainian means cool. That's why we created the Made with bravery marketplace. And that is why we have high criteria for the marketplace merchants. Our goal is to pleasantly surprise foreign buyers with Ukrainian products and quality of the service and to make "made in Ukraine" an integral part of their everyday lives,” explains Mykola Paliyenko, CEO and co-founder of EVO.
The marketplace transfers 5% of the price of each purchased item to United24, the fundraising platform initiated by the President of Ukraine. A special platform commission directs these funds to the relevant programs for rebuilding Ukraine. Furthermore, an additional 5% is transferred to United24 to support and rebuild the country if the payment is made with a Visa card.
“Supporting small and medium enterprises is one of the global aspirations of Visa. Ukrainian business people heroically continue to work in tough conditions, holding the country's economy on their shoulders. It is our duty, as big businesses, to create conditions for expanding their markets. Thanks to the initiative of all partners, this project not only opens international opportunities for Ukrainian producers but also supports the rebuilding of Ukraine,” notes Vira Platonova, Senior Vice President and Regional Director of Visa in 17 countries.
According to data from the Kyiv School of Economics, the total amount of direct damage to infrastructure reaches $114.5 billion. Therefore, supporting the reconstruction of the country is very urgent, because it requires significant funds. Every purchase at Made with bravery is a brick in the "new walls" of Ukraine. It is the underlying idea behind the first communication campaign of Made with bravery. It is illustrated by this promo video.
“With our first communication, we want to convey the very idea of the marketplace to foreigners: by buying Ukrainian goods you are helping rebuild Ukraine. Every purchase has a new sense, becoming a metaphorical brick in the new walls. We used the characters in the video to emphasize the bravery of our producers, who continue to create and manufacture despite the destruction caused by the Russian missiles. The video itself was made by hand in the stop motion style to convey the spirit of the Ukrainian craft better,” explains Oleksiy Dyvysenko, Creative Director of the project at Banda.
Made with bravery delivers to many countries. You can view the complete list here. You can view the marketplace website at https://shop.brave.ua and learn more about buying and paying for your order here.
Ukrposhta, the national postal operator, is delivering purchased goods. The delivery terms to a specific country are determined by the rules of operation of the postal operator. For more details, visit the Ukrposhta website.
Everyone can become an ambassador of the project and support Ukrainian producers by spreading information about the marketplace among foreigners. You can download the visuals here.